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Barbara was inspired to create Sanfilippo Cosmetics after inventing the orginal Sanfilippo Wing it! the Eyeliner Eyewing Stamp and the will to create the best-of-the-best in beauty and still seeing a void in the industry for women's cosmetics helps to optimize their look. Starting with the eyeliner, eyeshadows and eyebrow makeup, she launched a makeup line “so that people everywhere would be included,” focusing on a wide range of traditionally hard-to-match skin tones, creating formulas that work for all skin types, and pinpointing universal shades. Most importantly, Barbara creates makeup to inspire: “Makeup is there for you to have fun with,” she says. “It should never feel like pressure. It should never feel like a uniform. Feel free to take chances, and take risks, and dare to do something new or different.” Not sure where to start? Take our foundation shade finder quiz and get matched with unique shade recommendations based on your skin tone. Get your essentials all in one click by shopping our sets + travel kits.